Visibility Wins: From Data to Decisions at BAT

Lessons from BAT on building the shared visibility that outcome-based partnerships depend on

AP automation has delivered significant gains over the past two decades, yet productivity improvements have stalled for many GBS organisations. This session explored why a lack of end-to-end visibility remains a major barrier to performance improvement and how British American Tobacco (BAT) has used a visibility-first approach to support outcome-based productivity with Springtime. By establishing a shared view of performance drivers, improvement opportunities and measurable outcomes, organisations can create stronger partnerships and a more transparent path to continuous improvement.

Key topics covered:

  • Why traditional AP productivity metrics often fail to drive meaningful improvement
  • The visibility required to support outcome-based productivity models
  • How BAT applies an outcome-based partnership approach in practice
  • What GBS leaders should expect from technology and service partners

Speakers

Steve Standring

CRO Springtime Technologies

Steve Standring is a seasoned CRO with 30 years of success driving go-to-market strategies that deliver sustained revenue growth. With five successful exits (each over $100M) and one Unicorn, Steve has built and led elite sales teams, scaled ambitious companies, and guided high-value IPOs and acquisitions.

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